July 5, 2022

Finance & Economy

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Employment law is a booming field. However, for any law firm to thrive in this highly competitive space, they must market themselves well. Word of mouth is one way to go about advertising your business. With the increase in the dependence on technology, it has become increasingly crucial to market yourself online. Having a strong online presence makes it easier for potential clients to reach out to you. Most of the time, those looking for an employment lawyer, end up simply searching on Google for one. They end up clicking on the links on the very first page of the search results. Search Engine Optimization or SEO is one of the best ways to organically increase the rankings of your website. SEO is of two types on-page and off-page. For a complete understanding of SEO for Employment firms: https://dnovogroup.com/seo-employment-lawyer-marketing/.

What is Off-page SEO?

As the words “off-page” suggest, any activity which doesn’t take place on the website but includes the rankings in the SERPs is referred to as Off-page SEO. This includes backlinks and social media shares. Various factors play a crucial role which 

includes brand quality, social metric, external traffic source, and quality of the backlink. We are listing down some of the essential off-page SEO strategies.

Building Backlinks

These are links that are posted on other websites and lead to your website. The backlinks could be in the form of a text, image link posted as an extra resource or with some information to the readers. These backlinks are seen as a positive sign by the Search Engine algorithms as helping the users, improves your ranking organically. To be the #1 result on Google, the page needs to have an average of around 35,000 backlinks. Guest blogging is one of the most effective ways to build backlinks. In a guest posting, you reach out to other websites and publications and contribute an article. This article would have a backlink for your website. It would either be there in the content or in the biography section of the content.

Broken Backlinks

In this strategy, you find broken links on other websites. After you find them, you reach out to the webmaster and switch the broken link for one of your own links. This will help you to build a broken link. Before you do that, you must be aware that your firm needs to give something of value to be apple to get a link replacement. One of the best ways to about this is writing long-form content which is relevant and helpful to their targeted audience. To know whether the website has a broken link or not, you can make use of various tools which are available like Dr. Link Check. You can also search for multiple keywords on Google will help you to go through some prospective websites. Once you have the list of websites, you can run them through the tool. It will list all the broken links which are there in the domain.