Veteran marketing executive Colette Jones will join the Cleveland Foundation‘s leadership team next month as chief marketing officer.
She starts in the job Feb. 28. Jones succeeds Michael D. Murphy, who left the foundation in September to take the role of vice president for communications at the W.K. Kellogg Foundation.
Jones “will serve as the foundation’s brand strategist, leading integrated marketing and communications to articulate the foundation’s mission, values and strategic priorities and to broaden awareness and support for the work of the foundation and its partners in the community,” the organization said in a news release issued Tuesday morning, Jan. 11.
She will be a member of the foundation’s executive committee and “will serve as the lead on talent-attraction initiatives,” according to the release.
Ronn Richard, the foundation’s president and CEO, said in a statement that Jones’ “strategic vision and broad experience — paired with her tremendous passion for Greater Cleveland — make her an exceptional leader to steward the Cleveland Foundation’s reputation and relationships locally, nationally and globally as we begin the next chapter in our 108-year history.”
Jones will come to the Cleveland Foundation with more than 25 years of marketing and communications experience, most recently as chief marketing officer at Destination Cleveland, the city’s convention bureau.
At Destination Cleveland, she led marketing and communications efforts for the Cleveland 2016 Host Committee for the Republican National Convention, oversaw the 2019 MLB All-Star Week Cleveland visitor marketing, and co-chaired the NFL Draft 2021 regional and national marketing committee. She also co-chairs the 2022 NBA All-Star Game regional and national marketing committee.
Previously, Jones worked as an independent marketing and brand-strategy consultant and led brand management and sales efforts at companies such as the Wm. Wrigley Jr. Co., ConAgra Foods and KeyBank.
Jones, a Shaker Heights native, earned a bachelor’s degree in communications education from Miami University and an MBA in marketing from Ohio State University. She has deep ties in the community and serves on the boards of LAND Studio, Karamu House and the Deaconess Foundation.
The foundation noted in the release that Jones will take on the CMO role at a “pivotal time,” marked by the foundation’s move into a new headquarters in Midtown, set for this summer, and the rollout of what it calls a 10-year “strategic direction.”
Jones said in a statement, “As the foundation moves into Cleveland’s neighborhoods, explores new ways of working with the community and considers how to amplify the important philanthropic work taking place, I am thrilled to apply my experience and expertise to advance the foundation’s strategic priorities and strengthen new and longstanding relationships for the foundation here at home and beyond.”